A cookie is a small text file stored on your device to enable certain features and functionality to give you a smooth experience. This helps websites know if you have visited their site earlier. The browsers you use may receive cookies from us or from our verified partners and service providers.
Cookies have a wide range of uses to improve the overall experience of the application visitor. They help us remember your preferences, login activity, etc. They also help us in understanding the way the application is being used. Analytics and research are one of the main use cases of cookies which help us continuously improve our products and services by monitoring the existing ones. They typically enhance your browsing experience and also help show you personalised digital ads that are relevant to you. Cookies are also used for security purposes to enable faster authentication and faster access to our services.
Strictly Necessary Cookies: They enable you to seamlessly navigate the application and use the features like accessing secure pages. Without them, payment related functionalities that you have requested will not work.
Functional Cookies: They are used to store preferences set by you such as account name, location, language, etc.
Security Cookies: They help us detect potential security risks and mitigate them.
Targeting Cookies: They are used to show you relevant targeted ads, limit the number of times you see an advertisement and also calculate the impact and effectiveness of the ad. This information might be provided to verified third parties. What this means is once you’ve visited this site, you might see ads related to it elsewhere like on social media or other external services.
The cookies will stay on your devices based on whether they are session cookies or persistent cookies. Session cookies stay as long as your session is active, or in other words, you don’t stop browsing. Persistent cookies continue to live till they are not expired or deleted. First Party and Third Party Cookies First party cookies are the ones that belong to us. Third party cookies are those that our third party providers create on your device through our application. For example, Instagram will add a cookie on your device if you click on an Instagram link on our application.
You can enable, disable or delete cookies via your browser settings. You can refer to your browser’s help page or go to settings and preferences screen to check for cookie settings. Please note that some parts of the application may not work correctly if you delete or disable cookies that are crucial for the application to run smoothly. What is DNT or ‘Do Not Track’? DNT or ‘Do Not Track’ request is a concept that is aimed at internet industries to develop mechanisms to allow users to control the tracking of their online activity across applications. This is promoted by regulatory agencies like the US Federal Trade Commission (FTC). SmarterBiz generally does not respond to DNT signals.